Sans Superellipse Kery 3 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Adversary BB' by Blambot, 'Mako' by Deltatype, 'Diamante EF' by Elsner+Flake, 'Diamante Serial' by SoftMaker, 'TS Diamante' by TypeShop Collection, 'TX Manifesto' by Typebox, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: sports branding, posters, headlines, esports, packaging, sporty, techno, assertive, retro, impact, speed, branding, display, blocky, rounded, compressed, forward-leaning, angular cuts.
A compact, forward-leaning sans with thick, uniform strokes and rounded-rectangle construction. Corners are softened, but many terminals are finished with angled cuts and notches, creating a sharp, engineered rhythm. Counters are relatively small and squarish, and the overall fit feels tight with sturdy, condensed proportions. Numerals and capitals maintain a consistent, mechanical silhouette, with slight width variation across characters that keeps the texture lively rather than monolithic.
Best used in headlines, logos, team or event marks, and punchy promotional copy where the bold, slanted texture can read clearly at medium to large sizes. It also suits tech-forward packaging and entertainment graphics that benefit from a compressed, high-impact voice. For longer paragraphs, it will be more effective in larger sizes with generous spacing to offset its dense color.
The font projects speed and force through its slant, heavy presence, and clipped terminals. Its mix of rounded massing and angular detailing reads as sporty and technical, with a subtle retro arcade/industrial flavor. The tone is confident and attention-seeking, suited to branding that wants momentum and impact.
Likely designed as a high-impact display sans that combines rounded-rectangle geometry with aggressive, angled finishing to suggest speed and toughness. The goal appears to be strong recognition and brandability in dynamic contexts such as sport, gaming, and industrial/tech themes.
The distinctive angled terminals and occasional inner notches give characters a custom, display-oriented personality and help separate similar shapes at larger sizes. In dense text, the compact apertures and heavy ink coverage create a dark, unified typographic color that favors short bursts over long reading.