Sans Superellipse Uglom 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Ramsey' by Associated Typographics, 'Mako' by Deltatype, 'Diamante EF' by Elsner+Flake, 'Diamante Serial' by SoftMaker, 'TS Diamante' by TypeShop Collection, 'TX Manifesto' by Typebox, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, titles, sporty, assertive, energetic, modern, tough, impact, speed, modernization, strength, display, slanted, compact, rounded corners, blocky, high impact.
A heavy, forward-slanted sans with compact proportions and rounded-rectangle construction. Strokes are monolinear and dense, with corners softened into superelliptical curves rather than sharp joints, creating a smooth, machined blockiness. Counters are tight and mostly rectangular, apertures are small, and terminals tend to be blunt with subtle rounding. The overall rhythm is uniform and forceful, with sturdy numerals and squared, closed forms that hold together strongly in large settings.
Best suited to headlines, titles, and short bursts of copy where density and momentum are assets. It fits sports and performance branding, event posters, bold packaging callouts, and energetic UI hero text. For longer reading, it will be most effective in larger sizes with generous line spacing to keep the tight counters from closing in.
The tone is bold and kinetic, leaning into a sporty, action-oriented voice. Its rounded corners keep it friendly enough to feel contemporary, while the condensed, slanted stance adds urgency and punch. The result reads as confident, competitive, and built for impact rather than delicacy.
The design appears intended to deliver a fast, muscular display voice using rounded-rectangle geometry and a consistent slant. It prioritizes impact, solidity, and a modern industrial smoothness over open, text-focused readability.
Uppercase forms feel particularly compact and rigid, while lowercase maintains the same blocky logic for a consistent texture across mixed-case text. The slant is pronounced but steady, and spacing appears tuned for tight, headline-style composition where letters stack into a solid typographic mass.