Sans Normal Afmor 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Transcript' by Colophon Foundry, 'Aago' by Positype, 'Brown Pro' by Shinntype, 'News Gothic' by URW Type Foundry, and 'Tenso' by exljbris (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, dynamic, confident, modern, punchy, impact, momentum, modernity, clarity, display, oblique, rounded, clean, compact, energetic.
A heavy, oblique sans with rounded, softly squared curves and largely uniform stroke weight. The letterforms lean consistently forward, with compact counters and sturdy joins that keep shapes intact at display sizes. Uppercase forms are broad and stable with simple geometry, while lowercase maintains a straightforward, single-storey construction and a brisk rhythm. Figures are clear and sturdy, matching the same forward-leaning stance and dense, dark color.
This font performs best in headlines, logos, and campaign-style typography where strong presence and forward motion are desirable. It suits sports and lifestyle branding, posters, packaging callouts, and UI moments that need emphatic labels or promotional emphasis, particularly at medium to large sizes.
The overall tone is energetic and assertive, with a forward-leaning motion that feels sporty and contemporary. Its solid, dark presence reads as confident and attention-seeking, suited to messaging that wants to feel active and direct rather than delicate or formal.
The design appears intended to deliver a modern, energetic italic voice with high visual impact and dependable legibility. Its rounded geometry and sturdy construction suggest a focus on versatile display use where clarity, momentum, and a strong typographic silhouette matter most.
The design’s emphasis is on clarity and impact: terminals are clean and uncomplicated, curves are generously rounded, and spacing is tuned for a tight, high-ink texture. The slant and weight combine to create strong directional flow in words, especially in short phrases and headlines.