Sans Normal Jamas 7 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Miura' by DSType, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, playful, approachability, strong presence, clarity, modern branding, rounded, soft corners, geometric, blunt terminals, high legibility.
A heavy, rounded geometric sans with broad proportions and smooth, low-modulation strokes. Curves are built from near-circular bowls and wide arcs, while corners are subtly softened rather than sharp. Counters are open and generous, and the lowercase shows a large x-height with short ascenders/descenders, keeping words compact and dense. Terminals are mostly blunt and horizontal, with consistent stroke endings that give the design a steady, engineered rhythm across letters and numerals.
Best suited to headlines, short paragraphs, and bold interface or product messaging where a strong, friendly presence is needed. The open counters and simplified lowercase also make it a good option for signage and packaging that must remain clear at a glance.
The overall tone is contemporary and approachable, combining a solid, assertive color with soft, friendly shaping. Its wide stance and rounded forms feel upbeat and accessible, lending a slightly playful character without becoming informal or decorative.
The design appears intended to deliver a contemporary geometric sans feel with maximum impact and approachability, using wide proportions and rounded construction to create a distinctive, readable voice for display-led typography.
Round letters like O/C/G read very smooth and symmetrical, while the a and g are single-storey, reinforcing a simplified, modern voice. The numerals share the same wide, rounded construction for cohesive set behavior in UI and branding contexts. Spacing appears comfortable at display sizes, producing an even, blocky texture in paragraphs.