Sans Normal Lidah 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Milo' by FontFont, 'Famiar' by Mans Greback, 'NuOrder' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, confident, friendly, modern, attention, dynamism, impact, approachability, modernity, slanted, rounded, compact, punchy, sturdy.
A heavy, right-slanted sans with rounded, geometric construction and smoothly curved terminals. The shapes are compact with generous internal counters for the weight, producing solid silhouettes and a steady, forward-leaning rhythm. Diagonals and joins are simplified and clean, with consistent stroke thickness and minimal modulation. Numerals are bold and open, matching the letterforms with broad curves and sturdy proportions.
Best suited for display applications such as headlines, posters, and bold brand statements where impact and motion are desired. It also fits packaging and promotional graphics that benefit from a compact, punchy sans voice. Short text and callouts will hold up well; extended small-size reading is less emphasized than attention-grabbing typography.
The overall tone is assertive and energetic, with a sporty, momentum-driven feel from the pronounced slant and dense weight. Rounded geometry keeps it approachable rather than severe, balancing impact with friendliness. It reads as contemporary and promotional, designed to catch attention quickly.
The design appears intended to deliver a strong, modern sans voice with a dynamic italic posture, optimized for bold messaging and high visual presence. Its rounded, geometric forms suggest an aim for broad, friendly appeal while retaining a decisive, sporty energy.
The italic angle is strong enough to create a sense of speed, while the rounded bowls and wide apertures help maintain clarity at larger display sizes. The texture in all-caps appears especially uniform and blocky, giving headings a consistent, powerful presence.