Sans Normal Lalab 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Magenos' by Graphite, 'Gravita' by TipoType, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, playful, retro, attention grabbing, dynamic tone, friendly impact, display focus, rounded, soft corners, compact counters, high impact, bouncy.
This typeface is a heavy, forward-slanted sans with rounded, softly chamfered terminals and broad, open curves. Letterforms are built from sturdy strokes with minimal modulation, giving a solid, blocky silhouette while keeping corners and joins smooth. The proportions feel generously set horizontally, with large, simple bowls and compact internal counters that maintain clarity at display sizes. Overall rhythm is energetic and slightly bouncy, with a consistent slant and wide stance that reads as assertive and contemporary.
It performs best in short, high-visibility settings such as headlines, posters, sports and fitness graphics, and bold branding lockups. The weight and slant help it pop in packaging and promotional materials, especially where a dynamic, modern voice is needed over extended text.
The tone is bold and upbeat, combining a sporty attitude with a friendly softness from its rounded edges. Its forward lean and weight create a sense of motion and confidence, while the rounded construction keeps it approachable rather than aggressive. The result feels lively and promotional, suited to attention-grabbing messaging.
The design appears aimed at delivering maximum impact with a friendly, rounded sans structure and a built-in sense of motion from the slant. It prioritizes strong silhouettes and quick recognition for display typography, balancing assertiveness with approachability.
The numerals and capitals share the same rounded, sturdy construction, producing a cohesive, high-impact texture in headlines. The tight internal spaces suggest it will look strongest with comfortable tracking and at larger sizes where counters can breathe.