Sans Superellipse Pogim 6 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'PODIUM Sharp' by Machalski, 'Kuunari' and 'Kuunari Rounded' by Melvastype, and 'Hagia Pro' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, condensed, authoritative, urban, utility-driven, space-saving impact, modern utility, system clarity, signage strength, tall, compact, blocky, squared-round, sturdy.
This typeface is built on tall, condensed proportions with a compact set width and dense vertical rhythm. Strokes are heavy and largely uniform, producing a strong, poster-like color without noticeable modulation. Curves resolve into rounded-rectangle (superellipse-like) forms, giving counters and bowls a squared-round geometry rather than purely circular shapes. Terminals are predominantly flat and clean, with crisp joins and minimal decorative detailing; spacing appears tight and efficient, reinforcing a compressed, vertical presence across both uppercase and lowercase.
Best suited to headlines and short blocks of text where a strong vertical presence is desirable and horizontal space is limited. It can work well for branding and packaging systems that need a compact, high-impact sans, and for signage or labels where bold clarity and a stable texture are priorities.
The overall tone is direct and functional, with a confident, no-nonsense voice. Its condensed stance and squared-round curves read as industrial and contemporary, suggesting signage, labeling, and modern editorial uses where impact and economy of space matter.
The design appears intended to deliver maximum impact in a narrow footprint while maintaining a clean, modern sans profile. The rounded-rectangle skeleton and uniform stroke weight emphasize sturdiness and consistency, aiming for a pragmatic display voice that stays controlled and legible at large sizes.
Uppercase forms feel especially monolithic and architectural, while the lowercase maintains the same condensed discipline, keeping ascenders and descenders compact. Numerals share the same sturdy, squared-round construction, supporting consistent texture in mixed alphanumeric settings.