Sans Normal Osguh 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Astoria Sans' by Alan Meeks, 'Humanist 521' by Bitstream, 'Mr Eaves XL Sans' by Emigre, 'Gardner Sans' by Lewis McGuffie Type, 'Gill Sans Nova' by Monotype, and 'Humanist 521' by ParaType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, modern branding, display strength, rounded, geometric, chunky, soft corners, high impact.
A heavy, rounded sans with broad proportions and large internal counters. Curves are smooth and geometric, with mostly uniform stroke weight and softened joins that keep the forms from feeling sharp. Terminals are clean and squared-off in many places, while round letters stay strongly circular; diagonals (V, W, X, Y) are sturdy and open rather than needle-like. Lowercase shows a single-storey a and g, a compact ear on r, and a tall, straight-sided t with a simple crossbar, reinforcing a straightforward, contemporary construction. Numerals are similarly robust and open, with the 0 close to circular and the 1 a simple, blocky form.
Best suited for headlines, logos, and short blocks of copy where impact and clarity are needed at larger sizes. It also works well for bold UI moments—such as feature banners, labels, or navigation—where a friendly, modern tone is desired.
The overall tone is assertive and upbeat—designed to feel approachable rather than severe. Its rounded geometry and thick strokes give it a friendly, contemporary voice that reads as energetic and attention-grabbing.
The design appears intended as a contemporary, high-impact sans that stays readable by keeping counters open and forms simple. It prioritizes confident presence and approachable geometry for modern branding and display typography.
Spacing appears generous, helping the dense weight remain readable in display settings. The shapes maintain consistent width and rhythm across the alphabet, producing a strong, even texture in all-caps and mixed-case text.