Sans Normal Rikoy 7 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, 'Lyu Lin' by Stefan Stoychev, 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui labels, signage, packaging, headlines, branding, friendly, approachable, modern, clean, soft, approachability, clarity, modern utility, brand friendliness, everyday readability, rounded, humanist, open, sturdy, high contrastless.
A rounded sans with smooth, even stroke weight and generously softened corners. The letterforms favor open apertures and simple construction, with broad, calm curves in C/G/O and a straightforward, geometric feel in A/V/W. Terminals are consistently rounded, counters are ample, and curves transition gently into straights, producing a sturdy but not rigid texture. Numerals match the letters’ softness and solidity, with clear, uncomplicated shapes suited to quick recognition.
This font works well for interface labels, product packaging, and wayfinding where a clear, friendly tone is desired. Its rounded shapes and solid presence also make it effective for short headlines, brand wordmarks, and promotional copy, particularly at medium to large sizes where the softened details read cleanly.
The overall tone is friendly and informal without becoming playful or decorative. Rounded joins and soft terminals give it a warm, welcoming voice, while the clean construction keeps it contemporary and dependable for everyday communication.
The design appears intended to deliver an approachable sans-serif voice with rounded, modern forms that keep reading comfortable and non-threatening. It balances clarity and warmth, aiming for broad usability in contemporary visual systems rather than a technical or sharply geometric impression.
Spacing appears balanced and comfortable in paragraph setting, creating an even rhythm at larger sizes. Distinct silhouettes (notably for I/l/1 and the rounded bowls in b/p/q/d) help maintain clarity while preserving the font’s softened personality.