Serif Other Etbu 5 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, packaging, magazine, editorial, fashion, dramatic, refined, quirky, display impact, distinctiveness, editorial voice, logo readiness, high waist, flared serifs, notched, calligraphic, sculptural.
A decorative serif with a high-waisted structure and strongly sculpted terminals. Strokes stay relatively even, but the letterforms are animated by sharp, triangular notches and tapered cuts that create a stenciled, split-stem impression in many curves and joins. Serifs are flared and wedge-like rather than bracketed, and counters tend to be tight, giving the forms a bold, carved silhouette. Overall proportions feel expansive, with generous width and a steady, upright rhythm that reads best at larger sizes.
Well suited for headlines, mastheads, and brand marks where its notched details can stay crisp. It can add a luxury-leaning, fashion/editorial voice to packaging, invitations, and campaign typography, and works best when given ample size and spacing.
The tone is elegant and editorial, with a theatrical edge. The repeated cut-ins and pointed terminals add a slightly mischievous, couture-like character—polished and upscale, but intentionally idiosyncratic.
Likely intended as a contemporary display serif that reinterprets classic, high-contrast editorial forms through low-contrast construction and distinctive carved cutaways. The goal appears to be recognizability and style impact over quiet neutrality.
The design relies on internal cuts and sharp apertures for character, so small sizes and dense settings may lose definition. Numerals and capitals carry especially pronounced split/cut detailing, reinforcing a display-first personality.