Sans Normal Obkaz 15 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Sole Sans' by CAST, 'Fuller Sans DT' by DTP Types, 'Gotham' by Hoefler & Co., and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, impact, approachability, clarity, display, rounded, blocky, compact, geometric, solid.
A heavy, rounded sans with compact, sturdy letterforms and smooth, low-contrast curves. Counters are generous and mostly open, while terminals read as cleanly cut and slightly softened rather than sharply pointed. The lowercase is large and robust with short extenders, and the overall rhythm is dense and even, producing strong color in text. Figures are broad and stable, with simple, highly legible construction suited to large-scale use.
Best suited for headlines and display settings where strong impact and quick recognition matter, such as posters, branding marks, packaging, and short-callout signage. It can also work for brief blocks of text at larger sizes where a dense, bold typographic color is desired.
The font projects an assertive, upbeat tone—bold enough to feel authoritative, but rounded enough to stay approachable. Its chunky geometry and tight spacing give it a punchy, attention-grabbing presence that reads as contemporary and energetic.
The design appears intended to deliver maximum clarity and punch in a friendly, rounded voice. Its simplified shapes and consistent stroke weight prioritize bold presence and straightforward readability in prominent, high-visibility applications.
Angular joins in letters like K, M, N, V, and W are paired with rounded bowls (B, D, O, P, R), creating a balanced mix of straight structure and soft curvature. The ampersand and numerals share the same thick, simplified drawing, keeping the overall texture consistent across mixed text.