Sans Normal Obguj 6 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'FF Sero' by FontFont, 'Asket' by Glen Jan, 'Allrounder Grotesk Condensed' by Identity Letters, 'Corporative Sans' by Latinotype, 'Applied Sans' by Monotype, 'Aago' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, impact, approachability, clarity, display, rounded, chunky, soft corners, compact, bubbly.
A heavy, rounded sans with compact proportions and generous curves throughout. Strokes are consistently thick with minimal modulation, and terminals tend to be softly squared or subtly rounded, giving the letters a sturdy, blocky silhouette without feeling sharp. Counters are relatively small and closed-in, and the overall rhythm is dense, with forms like O/Q and 8 showing near-circular construction and smooth interior shaping. Lowercase features a single-storey a and g, plus short, sturdy joins and a tall, simple i/j structure that reads clearly at display sizes.
Best suited for headlines, short statements, and identity work where a strong, rounded voice is needed. It performs well in posters, packaging, and signage, and can add a friendly, attention-grabbing tone to logos and social graphics.
The tone is upbeat and approachable, combining a modern simplicity with a slightly nostalgic, poster-like heft. Its rounded massing feels friendly and informal, while the overall solidity communicates confidence and impact.
The design appears intended to deliver maximum impact with soft, approachable geometry—prioritizing bold visibility and simple, rounded construction for contemporary display typography.
In the text sample, the weight creates strong color on the page, and tight counters can make long passages feel heavy; it shines most where bold presence and clear shapes are the goal. Numerals are robust and highly legible, with a straightforward, sign-like character.