Sans Normal Mabis 5 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Favela' by Machalski, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, punchy, friendly, modern, impact, attention, dynamism, clarity, oblique, rounded, chunky, compact, smooth.
A heavy, oblique sans with broad proportions and smooth, rounded outer contours. Strokes are consistently thick with minimal modulation, creating a dense, solid color and strong horizontal presence. Counters are relatively tight and shapes are slightly compressed in places, especially in the lowercase, which reads as compact and sturdy rather than airy. Terminals are clean and mostly blunt, with softened corners that keep the overall texture friendly and cohesive.
Best suited for display typography where strong presence is needed, such as headlines, posters, sports branding, and promotional graphics. The dense weight and slanted stance help it perform well in short bursts of text on packaging, social media creatives, and impactful hero lines. It is less ideal for long-form reading at small sizes due to tight counters and heavy overall color.
The tone is bold and assertive, with an athletic, forward-leaning momentum from the slant. Rounded curves and generous weight make it feel approachable and contemporary rather than formal. Overall it suggests impact and confidence, suitable for attention-grabbing messaging.
The design appears intended to deliver maximum impact with a modern, rounded sans voice and a dynamic oblique stance. It prioritizes visibility, punch, and a cohesive, chunky texture for branding-led applications.
Uppercase forms lean geometric and simplified, while the lowercase shows more distinctive, compact constructions that emphasize mass and rhythm. Numerals are equally heavy and built for visibility, maintaining consistent width and weight so they sit comfortably alongside capitals in display settings.