Sans Faceted Asmo 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mako' by Deltatype, 'Ft Zeux' by Fateh.Lab, 'MNSTR' by Gaslight, 'Etrusco Now' by Italiantype, 'POLIGRA' by Machalski, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel, packaging, athletic, industrial, tough, retro, impact, signage, branding, display, octagonal, blocky, compact, angular, stencil-like.
A heavy, block-built sans with chamfered corners and faceted, near-octagonal geometry in place of smooth curves. Strokes are consistently thick with squared terminals and broad, compact counters, producing dense, high-impact letterforms. The uppercase reads like cut metal or varsity blocks, while the lowercase keeps the same angular logic with simplified bowls and strong verticals; overall spacing feels tight and purposeful for bold display setting. Numerals follow the same clipped-corner construction, staying wide and sturdy with clear interior shapes on 8 and 9.
Best suited to headlines and short display copy where its dense weight and faceted shapes can project authority and energy. It works well for sports branding, team or event graphics, apparel marks, packaging, and bold wayfinding-style signage where quick recognition matters more than fine typographic nuance.
The font conveys strength and utility, with a sporty, no-nonsense attitude that recalls uniforms, equipment marking, and bold signage. Its faceted construction adds a rugged, machined feel that leans retro-industrial while remaining clean and legible at larger sizes.
The design appears intended to deliver maximum impact through simplified, chiseled forms that translate well to large-scale applications and reproductions such as print, vinyl, and screen graphics. The faceting suggests a deliberate move toward an emblematic, cut-from-solid look rather than a neutral text voice.
Distinctive identifiers include the chamfered outer corners, squared bowls, and the consistently flat, planar joins that give curves a polygonal silhouette. The design maintains a uniform rhythm across caps, lowercase, and figures, favoring stability and impact over delicacy.