Sans Normal Argoh 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, web copy, editorial, product branding, signage, neutral, modern, clean, straightforward, corporate, versatility, legibility, neutrality, approachability, humanist, open apertures, generous counters, rounded terminals, slight modulation.
A clean sans with round, open forms and gently modulated strokes that keep the texture even without feeling purely geometric. Curves are smooth and broadly drawn, with generous counters in letters like O, e, and a, and clear apertures in c and s. Terminals are mostly rounded or softly cut, and joints are tidy, giving the design a calm, unforced rhythm. Lowercase proportions feel balanced and readable, with a single-storey a and g, and numerals that sit evenly with clear shapes (notably the open 4 and rounded 0/8).
This font suits general-purpose typography where clarity and neutrality are priorities: UI labels, web and app copy, and editorial layouts. Its open counters and calm rhythm also make it a solid choice for straightforward branding systems, wayfinding, and presentation materials.
The overall tone is neutral and contemporary, leaning practical rather than expressive. It reads as friendly and accessible due to its open shapes and soft terminals, while maintaining a businesslike steadiness suitable for everyday interface and brand communication.
The design appears intended as a versatile, contemporary workhorse sans: clean enough for interfaces and information design, but with softened details and open forms to stay approachable in longer reading. It aims to balance modern simplicity with dependable legibility across a range of sizes.
Capital forms are simple and stable, with a clear, modern construction; diagonals (V, W, X, Y) are crisp without becoming sharp or aggressive. In text, spacing appears comfortable and consistent, supporting a smooth reading line at larger paragraph sizes.