Slab Contrasted Amvi 7 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Dean Slab' by Blaze Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, western, poster, retro, confident, impact, heritage tone, brand presence, headline clarity, display strength, blocky, bracketed, ink-trap hints, rounded corners, high impact.
This typeface features heavy, block-built letterforms with pronounced slab serifs and a compact, squared construction softened by subtly rounded corners. Strokes show visible contrast between thick verticals and thinner joins, while terminals and serifs read as sturdy, slightly bracketed blocks rather than delicate hairlines. Counters are relatively tight and strongly enclosed, producing a dense texture, and several joins hint at ink-trap-like notches that keep shapes open at display sizes. The overall rhythm is steady and assertive, with broad capitals and substantial lowercase that maintain a consistent, solid silhouette across the alphabet and figures.
It is well suited to short-form display settings such as headlines, posters, and attention-grabbing callouts where its heavy slabs and compact counters can read as intentional strength. The style also fits sports branding, bold packaging labels, and signage where a sturdy, vintage-inflected presence is desirable. For paragraph-length text, it will typically perform better at larger sizes with added spacing.
The tone is bold and declarative, evoking classic American display lettering with a collegiate or western-leaning flavor. It feels energetic and competitive, designed to command attention and project strength. The overall impression is nostalgic without being ornate—more about impact and presence than refinement.
The design appears intended as a high-impact slab display face that combines traditional serif solidity with a bold, poster-ready build. Its controlled contrast and sturdy serifs suggest an aim for strong legibility at large sizes while preserving a distinctive, heritage-tinged voice.
In the text sample, the dense weight and tight interior space create a dark, punchy color that works best with generous tracking or leading when set in longer lines. Numerals share the same slabbed, chunky logic as the letters, reinforcing a unified, sign-like voice.