Sans Superellipse Horuj 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Sagan' by Associated Typographics, 'Robofan' by César Puertas, 'Dez Weimar Plakat Pro' by Dezcom, and 'Crux' by Sensatype Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techy, futuristic, industrial, arcade, mechanical, display impact, tech aesthetic, modular geometry, signage clarity, squared, rounded, blocky, modular, geometric.
A heavy, geometric sans built from rounded-rectangle and superellipse forms, with broad curves transitioning into flat terminals. Corners are consistently softened, counters tend toward rectangular shapes, and stroke joins feel engineered and uniform. The overall rhythm is compact and sturdy, with short apertures and mostly closed shapes that emphasize mass and solidity. Uppercase and numerals read like cut-from-a-block signage, while lowercase keeps the same squared construction with simple, single-storey forms.
Well-suited to display typography where strong silhouettes matter: headlines, posters, product branding, packaging, and wayfinding-style signage. It can also work for UI labels or game/tech graphics when a geometric, engineered look is desired, though the tight apertures suggest using generous sizes and spacing for best clarity.
The design conveys a tech-forward, utilitarian tone—evoking sci‑fi interfaces, arcade-era graphics, and industrial labeling. Its rounded corners soften the otherwise rigid geometry, creating a friendly-meets-mechanical character that feels confident and modern.
Likely intended as a contemporary display sans that merges squared modular construction with softened corners, producing a distinctive superellipse look that stays readable while signaling a technological, industrial aesthetic.
Distinctive superellipse construction shows up strongly in O/0 and other round letters, while E/F/L/T and the numerals rely on flat bars with rounded ends. The compact interior spaces and sturdy silhouettes favor impact over delicacy, especially at display sizes.