Sans Superellipse Hagol 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Rigid Square' by Dharma Type, 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry, 'Forza' by Hoefler & Co., and 'Logik' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, tech, authoritative, sporty, modern, impact, clarity, modernity, systematic geometry, squared, rounded corners, geometric, compact, blocky.
A heavy, geometric sans with squared, superellipse-like bowls and consistently rounded corners. Strokes are uniform with little modulation, and terminals tend to end in flat cuts softened by radius rather than sharp corners. Counters are fairly rectangular and compact, producing dense, sturdy letterforms; apertures stay controlled and somewhat closed, while curves transition into straights with a machined feel. The lowercase keeps simple, single-storey constructions (notably a and g), and the figures share the same rounded-rectangle logic for a cohesive, signage-friendly texture.
Best suited to headlines, logotypes, packaging, and environmental or wayfinding contexts where a compact, high-impact voice is needed. It also works well for product branding and tech or sports marketing materials that benefit from a structured, geometric texture.
The overall tone is utilitarian and contemporary, with a strong, engineered presence. Its compact, blocky forms read as confident and no-nonsense, suggesting technology, manufacturing, and performance-oriented branding rather than softness or editorial nuance.
The design appears intended to deliver maximum impact through sturdy construction and a unified rounded-rectangle geometry. It prioritizes consistency and presence, aiming for a modern, industrial character that stays legible and distinctive in display settings.
The rhythm is tight and even, with broad shoulders and sturdy joins that maintain clarity at large sizes. Rounded-square geometry is especially evident in O/Q/0/8 and the flat-topped shapes like E/F/T, giving the face a consistent, systematized look across letters and numerals.