Sans Normal Ladan 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Femi SRF' by Stella Roberts Fonts, and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, app promos, sporty, playful, dynamic, friendly, punchy, impact, motion, approachability, modernity, display, slanted, rounded, soft corners, compact apertures, heavy terminals.
This typeface is a strongly slanted sans with hefty, even stroke weight and rounded, slightly soft-cornered construction. Curves are full and smooth, counters are relatively compact, and terminals tend to finish with blunt, gently angled cuts that reinforce the forward lean. Uppercase forms feel broad and solid, while the lowercase maintains a lively rhythm with simple, single-storey shapes where applicable and short, sturdy joins. Numerals match the same chunky, rounded profile, producing a consistently bold, graphic texture in lines of text.
Best suited to short-to-medium display settings where its heavy presence and forward slant can add momentum—headlines, advertising, packaging callouts, and energetic brand systems. It also works well for logos, sports or lifestyle graphics, and punchy UI promo banners where a friendly but forceful tone is desired.
The overall tone is energetic and approachable, with a clear sense of motion from the consistent slant and assertive mass. It reads as sporty and informal rather than corporate, combining friendliness (rounded forms) with impact (dense, dark silhouette). The result feels contemporary and fun, suited to messaging that wants to look confident and upbeat.
The design appears aimed at delivering maximum impact with a modern, rounded sans skeleton and an emphatic slant for motion. Its sturdy proportions and simplified shapes prioritize bold clarity and a lively, contemporary voice in display typography.
At text sizes the dense strokes and tight interior spaces create a strong, poster-like color, especially in word shapes with many bowls and diagonals. The italic angle is prominent and consistent across capitals, lowercase, and figures, giving lines a coherent forward drive.