Sans Normal Orluf 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Fact' by ParaType, and 'Kolage' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, social ads, friendly, playful, confident, retro, high impact, approachability, playful branding, display clarity, rounded, soft, chunky, compact, bubbly.
A heavy, rounded display sans with compact proportions and strongly softened corners throughout. Strokes are broadly uniform with minimal modulation, creating dense, inky silhouettes and sturdy counters. Curves are generous and circular, while joins and terminals lean toward blunt, slightly tapered cuts that keep the shapes lively rather than geometric. Spacing appears tight and the overall rhythm is punchy, with sturdy verticals and wide bowls giving letters a blocky, approachable presence.
Well suited to short, high-impact applications like headlines, posters, packaging, and bold branding where quick recognition matters. It can also work for playful logos or social graphics, especially when set large and given breathing room to prevent the dark color from feeling crowded.
The font reads as upbeat and approachable, with a cartoonish warmth that feels inviting rather than formal. Its weight and roundness give it a confident, attention-grabbing voice, while the softened shaping adds a friendly, slightly retro flavor.
The design appears intended to deliver maximum visibility with a friendly, rounded personality—combining heavy, low-detail shapes with soft curvature to create a bold display voice that feels fun and approachable.
In the sample text, the heavy color and compact spacing create a strong headline texture, but the dense forms and smaller counters suggest it will perform best with a bit of extra tracking and generous line spacing in longer settings. Numerals match the letterforms with rounded, sturdy shapes that hold up well at large sizes.