Sans Normal Osgop 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip' by Hoftype, 'Calima' and 'Galica' by JCFonts, 'Mato Sans' by Picador, 'Agent Sans' by Positype, and 'Tabac Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, bold, retro, impact, approachability, display focus, brand voice, rounded, soft corners, bulky, bouncy, compact counters.
A heavy, rounded sans with broad proportions and a compact internal space. Strokes are uniform and dense, with soft transitions and subtly angled terminals that keep shapes from feeling purely geometric. The curves are generously rounded, while straight stems and diagonals remain sturdy, creating a punchy, poster-like rhythm. Round letters maintain a consistent, slightly squarish ovality; counters are small and tighten further in letters like e, a, and s, reinforcing a compact, high-impact texture in text.
Best suited for display sizes where its dense strokes and tight counters read as intentional, delivering strong impact in headlines, posters, and brand marks. It can work well on packaging and signage where a friendly, bold voice is needed, and it pairs effectively with simpler text faces for contrast.
The overall tone is upbeat and approachable, with a buoyant, slightly cartoonish firmness. Its chunky forms and softened geometry evoke a retro display sensibility—confident and attention-grabbing without feeling harsh or technical.
The design appears intended to deliver maximum visibility with a warm, approachable character. By combining sturdy construction with softened curves and slightly angled terminals, it aims for a bold contemporary-retro voice suited to expressive branding and statement typography.
Capitals read as blocky and stable, while lowercase forms keep a lively bounce, helped by the rounded bowls and the compact apertures. Numerals follow the same stout, rounded construction, staying visually consistent with the letterforms and maintaining strong presence in mixed settings.