Sans Superellipse Hured 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'FS Industrie' by Fontsmith, 'Azbuka' and 'Prelo Condensed' by Monotype, 'Belle Sans' by Park Street Studio, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, friendly, sporty, modern, playful, impact, approachability, modernity, signage, rounded, chunky, compact, geometric, soft-cornered.
A heavy, geometric sans with rounded-rectangle (superelliptic) construction and broadly consistent stroke weight. Curves are squared-off into smooth corners, giving bowls and counters a compact, blocky feel. Terminals are clean and blunt, with minimal modulation; joins are sturdy and engineered for impact. Spacing reads slightly tight in text, producing a dense, poster-like color, while the numerals and caps keep a stable, architectural rhythm.
Best suited to headlines, short blocks of copy, and typographic statements where strong presence and compact, rounded geometry are desirable. It can work well for branding, packaging, signage, and sports- or tech-adjacent graphics, especially at medium to large sizes where the counters and tight rhythm remain clear.
The overall tone is bold and confident while staying approachable due to the softened corners and inflated shapes. It feels contemporary and energetic, with a slightly sporty, display-forward personality rather than a neutral editorial one.
Likely designed to deliver maximum impact with a softened, contemporary silhouette—combining blocky geometry with rounded corners to stay friendly while reading loud and confident. The simplified lowercase and sturdy numerals suggest an emphasis on quick recognition and strong branding performance.
Round letters like O, Q, and 0 lean toward squarish rounds; the Q uses a short, integrated tail. The lowercase shows sturdy, simplified forms (single-storey a and g) that reinforce the geometric, sign-like character. Punctuation and diacritics shown (dots, apostrophe) appear large enough to hold up at display sizes.