Sans Normal Bodam 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Helvetica Georgian', 'Neue Helvetica Paneuropean', and 'Neue Helvetica eText' by Linotype; 'Helvetica Now' by Monotype; 'M Ying Hei HK' by Monotype HK; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, signage, branding, presentations, editorial, clean, neutral, modern, friendly, utilitarian, versatility, clarity, neutrality, modernity, geometric, open apertures, even rhythm, crisp, plainspoken.
A clean, geometric sans with smooth, circular bowls and consistent, even strokes. Curves are broadly drawn and transitions are crisp, giving the letterforms a straightforward, contemporary feel. Counters are open and uncluttered, and the overall spacing reads balanced with a steady horizontal rhythm. Numerals match the letters in simplicity and clarity, with rounded forms and minimal detailing.
Well-suited to interface labels, product and tech communications, and general-purpose layout where clarity is the priority. It also works for signage and wayfinding thanks to its open forms, and for clean branding systems that need an unobtrusive sans that scales well from headlines to body copy.
The tone is neutral and modern, leaning more practical than expressive. Its round construction adds a subtle friendliness, while the restrained detailing keeps it businesslike and dependable.
Likely designed as a versatile everyday sans that prioritizes clarity and consistency, using simple geometric construction to stay contemporary and broadly compatible across many design contexts.
Uppercase forms feel stable and clear with uncomplicated diagonals and round bowls; lowercase maintains the same geometric logic for a cohesive texture in paragraphs. The design favors legibility through open shapes and a predictable, consistent cadence rather than stylistic quirks.