Sans Normal Ullow 3 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, packaging, posters, friendly, humanist, casual, warm, approachable, approachability, readability, modern warmth, human touch, soft terminals, rounded forms, slight flare, subtle taper, open counters.
This typeface uses soft, rounded constructions with gently tapered strokes and slightly flared, brush-like terminals. Curves dominate the overall shape language, producing generous bowls and open counters, while verticals and diagonals remain clean and steady. Stroke modulation is subtle but present, giving letters a hand-influenced rhythm without becoming calligraphic. The overall texture is even and readable, with a comfortable balance between round letters and more angular forms like V, W, X, and Y.
It works well for general-purpose reading in interfaces and editorial settings where a gentle, approachable texture is desired. The friendly shapes also suit branding and packaging, especially for consumer products and lifestyle messaging, and it can scale up effectively for headlines that benefit from its soft, hand-touched character.
The tone is friendly and human, with a casual warmth that feels inviting rather than technical. Its soft finishing and mild modulation suggest an informal, personable voice suited to contemporary, everyday communication.
The design appears intended to blend straightforward readability with a subtly human, rounded personality. It aims for a modern, usable tone while adding warmth through softened terminals and mild stroke taper rather than overt stylistic ornament.
The numerals follow the same rounded, slightly tapered behavior as the letters, with smooth curves and clear silhouettes. Spacing appears comfortable in the text sample, producing an easy, flowing line that avoids harsh edges and keeps a consistent color across words.