Sans Normal Buger 12 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, humanist, everyday readability, neutral system type, modern clarity, editorial utility, open apertures, rounded terminals, soft curves, balanced rhythm, high legibility.
This typeface presents a clean sans-serif construction with gently rounded curves and largely uniform stroke endings. Uppercase forms are straightforward and geometric-leaning, while lowercase shapes show subtle humanist modulation, especially in the more calligraphic joins and bowls. Counters are open and generously sized, and the overall spacing reads even and calm across both the grid and paragraph sample. Figures are simple and clear, with smooth arcs and minimal ornamentation that keeps the texture consistent in running text.
It works well for interface labels, product copy, and general editorial text where consistent rhythm and legibility are key. The clear numerals and uncomplicated caps also suit wayfinding and informational signage, as well as restrained brand systems that need a neutral sans-serif foundation.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its softened curves keep it from feeling overly technical, giving it a friendly, approachable voice suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans serif with reliable readability and a soft, contemporary finish. Its mix of crisp structure and subtly humanist lowercase details suggests a goal of staying neutral while remaining comfortable in extended reading.
Distinctive details include a two-storey lowercase “g” with an open lower loop and a gently curved ear, and a single-storey “a” that reinforces an editorial, humanist feel. The capital “Q” features a clear diagonal tail, and the “t” has a compact crossbar that maintains a tidy text rhythm.