Sans Normal Lurip 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold; 'Croma Sans', 'Galvani', and 'Qubo' by Hoftype; 'Quitador Sans' by Linotype; 'Monto Screen' by Lucas Tillian; 'Core Sans N SC' by S-Core; 'Kobern' by The Northern Block; and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, branding, attention, oblique, compact curves, open counters, blunt terminals, clean.
A heavy oblique sans with broad, blocky proportions and rounded, simplified construction. Strokes are consistently thick with minimal modulation, giving the letters a solid, poster-like presence. Curves are smooth and full, counters are generally open, and terminals read as blunt and clean rather than tapered. The lowercase shows a single-story “a” and “g” and a sturdy, upright skeleton pushed into a forward slant; joins and curves stay tight and controlled, keeping the texture dense and even. Numerals share the same mass and curvature, producing a cohesive, high-impact rhythm across text and display sizes.
Best suited to headlines, large-scale signage, posters, and brand moments that need immediate emphasis. The weight and slant also fit sports or action-oriented identity work, promotional graphics, packaging callouts, and short bursts of editorial or social advertising text where presence matters more than long-form comfort.
The strong forward slant and dense weight create a sense of motion and confidence, with a contemporary, performance-oriented tone. It feels bold and direct—designed to be noticed quickly—while the rounded geometry keeps it approachable rather than harsh.
The design intent appears to prioritize high-impact communication with a dynamic, forward-leaning stance. Its rounded, low-modulation forms aim for clarity and consistency while projecting speed and strength in display settings.
Spacing appears tuned for impact, producing a compact, high-ink texture in lines of text. The italic angle is pronounced enough to suggest speed, yet letterforms remain stable and readable due to the broad proportions and open interior shapes.