Sans Normal Rikud 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Gravitica', 'Gravitica Rounded', and 'Urbine' by Ckhans Fonts and 'Midnight Sans' by Colophon Foundry (names referenced only for comparison).
Keywords: ui text, branding, wayfinding, packaging, editorial, clean, friendly, modern, neutral, approachable, clarity, versatility, modern neutrality, friendly tone, functional text, rounded, geometric, soft corners, open counters, high legibility.
A rounded, geometric sans with consistent stroke weight and softly eased terminals. Curves are built from near-circular bowls and open apertures, giving letters like C, G, and S a smooth, even rhythm. Uppercase proportions feel sturdy and clear, while lowercase shapes stay simple and highly readable; the single-storey a and g reinforce a straightforward, contemporary construction. Figures are rounded and balanced, with a slashed zero for clarity and generally generous internal space that keeps forms from clogging at text sizes.
Well suited to UI copy, dashboards, and product experiences where a calm, legible sans is needed. Its rounded geometry also works for contemporary branding, packaging, and light wayfinding, and it can carry short editorial passages without feeling overly technical or overly stylized.
The overall tone is modern and approachable, combining a clean, utilitarian structure with a gentle softness from the rounded corners. It reads as friendly and non-intrusive, suitable for interfaces and general-purpose communication where clarity matters.
The design intent appears to be a versatile, general-purpose sans that prioritizes legibility and consistency while adding a mild, friendly character through rounded terminals and simple, geometric construction.
Spacing appears even and well-controlled in the sample text, supporting comfortable continuous reading. The design emphasizes clear differentiation between similar characters (notably 0 vs O) while maintaining a cohesive, smooth silhouette across the set.