Slab Contrasted Rohu 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Artegra Slab' by Artegra, and 'Palo Slab' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, retro, industrial, punchy, impact, readability, nostalgia, sturdiness, branding, blocky, chunky, bracketed, softened, compact.
A heavy, block-forward slab serif with broad proportions and rounded outside curves that soften the otherwise squared construction. Strokes stay largely even, with sturdy slab terminals and subtly bracketed joins that keep corners from feeling brittle. Counters are relatively open for the weight, and the letterforms lean on simple, geometric shapes—circular bowls, flat-ended arms, and strong verticals—creating a steady, emphatic rhythm. Numerals and capitals read especially solid and uniform, while lowercase forms maintain clear silhouettes with minimal fussiness.
Best suited to display settings where strong presence is required: headlines, posters, large-scale signage, and bold packaging. It also fits sports or team identity systems and any branding that needs a sturdy, high-impact slab serif voice.
The overall tone is assertive and workmanlike, with a friendly retro edge. It feels athletic and poster-ready—built to project confidence and impact—while the rounded shaping keeps it approachable rather than severe.
The type appears designed to deliver maximum visual impact with a stable, slab-serif backbone—prioritizing bold readability and a classic, slightly nostalgic display feel. Its softened geometry suggests an aim to balance toughness with approachability for branding and headline use.
The design favors bold mass and clear interior spaces, which helps prevent the weight from collapsing at display sizes. The slabs and heavy joins give it a grounded, stable presence that holds up well in tight headlines and wordmarks.