Sans Faceted Abgud 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mako' by Deltatype and 'Neusa Neu' by Inhouse Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, industrial, poster-ready, assertive, retro, impact, ruggedness, signage clarity, brand punch, geometric consistency, octagonal, chamfered, blocky, condensed feel, ink-trap hints.
A heavy, block-built sans with chamfered corners and faceted, near-octagonal geometry that replaces curves with straight planes. Strokes are uniform and dense, with tight apertures and compact counters that create a strong, dark texture in text. Uppercase forms are tall and squared-off, while lowercase maintains the same angular construction with sturdy stems and simplified bowls. Numerals follow the same cut-corner logic, producing a consistent, sign-like rhythm across letters and figures.
Best suited to short, high-impact settings such as headlines, posters, sports or team identities, bold packaging panels, and directional or promotional signage. It also works well for labels, badges, and titling where strong silhouettes and a compact, sturdy rhythm are desirable.
The overall tone is bold and no-nonsense, evoking athletic lettering, utilitarian signage, and rugged display typography. Its sharp facets and compact interiors give it a tough, mechanical energy that reads as confident and attention-grabbing rather than delicate or conversational.
The design appears intended to deliver maximum impact through solid weight and faceted construction, providing a hard-edged, industrial alternative to rounded heavy sans styles. Its consistent cut-corner system suggests a goal of creating a distinctive, easily recognizable display voice that stays coherent across uppercase, lowercase, and numerals.
The angular cuts often act like built-in corner relief, helping keep joins crisp at small sizes while preserving a strong silhouette at large sizes. The texture becomes especially compact in longer lines due to the narrow openings and dense counters, making spacing and line length important for comfortable reading.