Sans Contrasted Idgu 12 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, modern, headline impact, high visibility, brand voice, approachable display, chunky, soft corners, tapered joins, rounded counters, compact forms.
A heavy, broad sans with softened corners and subtly tapered joins that create visible stroke modulation across curves and diagonals. The letterforms are compact and blocky with large counters and generous internal space, helping keep the black shapes readable at display sizes. Curves are round and full (notably in C, O, S), while diagonals and terminals show gentle shaping that adds a hand-tuned, contrasted feel without becoming calligraphic.
Well suited to headlines, posters, packaging, and brand marks that need bold presence and a friendly voice. It also fits UI or editorial callouts where short phrases must stand out clearly. For longer text, it will likely perform best in brief runs (subheads, labels, captions at larger sizes) where its weight and width can breathe.
This typeface feels confident and energetic, with a friendly, contemporary tone that leans more playful than formal. Its weight and broad stance communicate impact and approachability, making it read as bold, straightforward, and slightly exuberant rather than restrained or delicate.
The design appears intended for high-impact display typography where immediacy and personality matter. Its broad proportions and dense weight prioritize strong silhouette recognition, while the subtle modulation and softened geometry aim to keep the tone warm and contemporary rather than purely utilitarian.
The numerals are rounded and robust, matching the letterforms’ broad rhythm; figures like 2, 3, 5, and 9 show pronounced curves and strong terminals. Lowercase forms keep a compact, sturdy structure with simple, single-storey shapes (e.g., a, g), reinforcing an informal, display-forward character.