Sans Contrasted Idgu 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, impactful, sporty, modern, high impact, bold clarity, modern branding, friendly display, geometric, rounded, heavy, compact counters, soft corners.
A heavy, high-impact sans with broad proportions and a simplified, geometric skeleton. Curves are generously rounded with smooth bowls and large-radius corners, while joins and terminals stay clean and mostly squared-off, creating a sturdy, poster-like texture. Counters are relatively tight for the weight, and the overall rhythm reads even and deliberate, with a tall, prominent lowercase that holds its shape clearly in blocks of text. Stroke transitions show gentle modulation through curves, adding a subtle sense of shaping without breaking the solid, monoline-forward feel.
Best suited to headlines, posters, large-scale signage, and branding where maximum presence and quick recognition are needed. It can also work for short UI labels, packaging callouts, and social graphics, especially when set with generous spacing to keep tight counters from filling in at smaller sizes.
The tone is bold and confident with a friendly, contemporary softness from the rounded forms. It feels energetic and attention-grabbing rather than formal, leaning toward a straightforward, sporty modernity.
The design appears intended to deliver a modern, approachable display voice that stays highly legible under heavy weight. It emphasizes bold geometry, stable shapes, and a consistent rhythm for strong impact in advertising and brand-forward typography.
The numerals and capitals are built to read loudly at display sizes, with round forms like O/0 and 8 appearing especially dense and stable. The lowercase maintains strong presence, with simple, open constructions that prioritize immediacy and punch over delicate detail.