Serif Normal Pogim 3 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'FS Sally' and 'FS Sally Paneuropean' by Fontsmith and 'ITC New Veljovic' by ITC (names referenced only for comparison).
Keywords: headlines, posters, book covers, branding, editorial, authoritative, classic, robust, dramatic, impact, authority, heritage, readability, editorial voice, bracketed, calligraphic, ball terminals, ink-trap feel, compact joins.
A heavy display serif with pronounced stroke contrast and strongly bracketed serifs. The letterforms show a calligraphic influence: curves swell into teardrop-like terminals, joins pinch slightly, and counters are relatively tight, creating a dense, confident texture. Uppercase shapes are broad and steady, while lowercase forms keep a traditional serif construction with noticeable modulation and rounded finishing strokes. Numerals and caps share the same dark, sculpted presence, with crisp serifs and emphatic verticals that read clearly at larger sizes.
Best suited to headlines, cover titling, and bold editorial layouts where a classic serif voice is needed with extra impact. It can work well for branding in heritage or craft-oriented contexts, and for pull quotes or section openers where strong typographic presence is desired.
The overall tone is authoritative and classic, with a punchy, poster-ready boldness that feels editorial and slightly old-world. Its dramatic contrast and rounded terminals add a touch of warmth and theatricality, balancing seriousness with character.
The design appears intended to deliver a traditional serif reading of authority and familiarity, amplified into a high-impact weight for display use. Calligraphic detailing and rounded terminals introduce personality while maintaining a conventional, dependable structure.
The rhythm is intentionally weighty and compact, producing strong word shapes and a prominent baseline. Distinctive ball-like terminals and tapered joins contribute to a carved, inked look that can feel lively in headlines but dense in long passages at smaller sizes.