Serif Normal Poloh 3 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'FF Kievit Serif' by FontFont, 'PT Serif Pro' by ParaType, 'Horsham Serial' by SoftMaker, and 'Thermal' by TipoType (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, authoritative, classic, formal, assertive, impact, tradition, legibility, editorial tone, authority, bracketed, wedge serifs, ball terminals, rounded joins, closed apertures.
A heavy, classical serif with pronounced stroke contrast and tightly drawn counters that creates a compact, ink-rich texture. Serifs are bracketed with wedge-like endings, and many joins are softly rounded, giving the forms a slightly cushioned, traditional book-face feel despite the strong weight. The lowercase shows sturdy, somewhat oldstyle proportions with a two-storey “g,” a compact “e,” and short, confident terminals; overall spacing appears moderate, producing a dense but controlled rhythm in text. Numerals are robust and highly legible, with clear differentiation and strong vertical emphasis.
It performs best in display and short-text settings such as headlines, subheads, editorial features, book and magazine covers, posters, and brand marks that want a traditional serif voice with strong impact. In text, it creates a dark, emphatic tone that can work well for pull quotes and section openers where weight and presence are desired.
The font conveys a confident, establishment tone—serious, traditional, and a little imposing. Its weight and contrast read as editorial and declarative, suited to messaging that needs authority and presence rather than delicacy.
This design appears intended to deliver a conventional serif structure with amplified weight and contrast for high-impact reading. The combination of bracketed wedge serifs, rounded joins, and compact counters suggests a goal of maintaining classic familiarity while maximizing bold, confident presence in print-like layouts.
In the sample paragraph, the bold color and relatively closed shapes create strong page impact and stable line rhythm, while the rounded bracketing keeps the texture from feeling overly sharp. The overall impression is classic and familiar, with a distinctly print-oriented sturdiness.