Sans Normal Itden 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Seeker' by Asenbayu, 'Premis' by Fenotype, and 'Gremlin' by Hazztype (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, sporty, industrial, tech, impact, display, branding, blocky, rounded, geometric, compact, soft corners.
A heavy, wide sans with compact, rounded forms and strongly simplified geometry. Strokes are uniform with minimal contrast, and many terminals are cut with angled or slightly curved shears that create a forward-leaning, aerodynamic feel while remaining upright overall. Counters are relatively small and apertures tend toward closed, giving the face a dense, sturdy color on the line. The lowercase is robust and wide with short-to-moderate ascenders/descenders, and the numerals follow the same chunky, rounded construction with broad proportions and clean, unadorned detailing.
Best suited for short, high-impact settings such as headlines, poster typography, logo wordmarks, and bold packaging callouts. It can also work for signage or UI moments where a strong, friendly emphasis is needed, particularly at display sizes where the compact counters remain clear.
The overall tone is bold and assertive, with a streamlined, engineered character that feels suited to high-impact messaging. Its rounded geometry keeps the weight from feeling harsh, balancing toughness with approachability. The look reads contemporary and energetic, with a subtle “machined” crispness from the angled cuts.
The design appears intended to deliver maximum visual punch with a clean, modern sans structure, combining rounded geometry and broad proportions with crisp, angled terminals for a sporty, engineered edge.
In text, the dense counters and broad letterforms create strong texture and presence, especially at larger sizes. The rhythm is steady and uniform, prioritizing impact and cohesion over delicate detail, and the angled cuts add distinctive motion cues without introducing ornament.