Sans Normal Itkim 4 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Gremlin' by Hazztype, 'Jasan' by Storm Type Foundry, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, playful, friendly, bold, sporty, cartoon, impact, approachability, legibility, rounded, bubbly, chunky, soft, compact.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are uniformly thick with minimal modulation, producing solid, blocky silhouettes and generous internal counters. Terminals are blunt and clean, while corners are consistently eased, giving letters a molded, cushiony feel. The lowercase shows a single-storey “a” and “g”, a short-armed “t”, and round dots on “i/j”, all reinforcing a simple, geometric construction and steady rhythm in text. Numerals are similarly weighty and open, designed to read clearly at large sizes.
Best suited for headlines, logos, and short-form display where weight and width can deliver immediate emphasis. It works well for playful or bold branding, packaging, event posters, sports or entertainment graphics, and UI moments that need large, friendly labels.
The overall tone is upbeat and approachable, with a friendly, toy-like softness that still feels assertive. Its wide, chunky shapes suggest energy and confidence, leaning toward contemporary, casual branding rather than formal editorial typography.
The design appears intended to provide maximum impact with a welcoming, rounded geometry—prioritizing bold presence, simple forms, and strong legibility in display settings.
In the sample text, the dense color and broad letterforms create strong presence and quick impact, with tight-looking apertures in some letters at text sizes. The design favors smooth curves and sturdy horizontals, yielding a stable, poster-ready texture.