Sans Normal Orlum 1 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'MVB Embarcadero' by MVB and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, straightforward, impact, clarity, modernity, simplicity, geometric, rounded, blocky, compact, sturdy.
A heavy, geometric sans with compact proportions and broadly rounded bowls. Curves are built from near-circular forms while joins and terminals tend to be flat and decisively cut, giving the face a sturdy, engineered feel. Counters are relatively tight for the weight, and stroke endings stay clean and consistent, producing strong word shapes and high visual density. The lowercase shows a large, prominent body with simple, workmanlike forms, and the numerals follow the same solid, uniform construction.
Best suited to headlines, posters, and bold branding where weight and clarity are priorities. It also works well for packaging and signage that needs quick recognition and strong contrast against the background at larger sizes.
The overall tone is confident and direct, with a friendly, contemporary bluntness. Its dense, high-impact silhouettes read as assertive and attention-getting without feeling ornate or delicate.
This design appears intended as a no-nonsense display sans: geometric, compact, and highly legible at large sizes, optimized for impact and consistent texture across mixed-case settings and numerals.
Round letters like O/C/G are notably full and smooth, while diagonals (A, V, W, X, Y) remain crisp and stable. The sample text shows even texture at display sizes, with a distinctly bold presence and minimal stylistic distraction.