Sans Normal Itbub 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Bi Bi' by Naghi Naghachian, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Menseal' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, punchy, modern, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, compact apertures, high ink-trap.
A heavy, wide sans with compact counters and rounded geometry throughout. Strokes stay essentially monolinear, producing dense, dark letterforms with minimal internal space in bowls and apertures. Terminals are largely blunt with subtly softened corners, and curves are built from broad, simple arcs that keep shapes stable at display sizes. The lowercase shows a single-storey a and g, with sturdy shoulders and short joins that emphasize a blocky, grounded rhythm; numerals are equally broad and weighty with squared-off curves and tight counters.
Best suited to bold headlines, display typography, posters, and large-format signage where its wide proportions and dense weight deliver immediate impact. It can also work for branding marks and packaging that need a friendly, contemporary heaviness, while long body text will typically require larger sizes and careful spacing to maintain clarity.
The overall tone is loud, direct, and approachable—more playful than formal, with a strong poster voice. Its wide stance and rounded construction read as confident and friendly rather than technical or delicate, making it feel contemporary and attention-seeking.
The design appears intended as a high-impact display sans that combines broad proportions with rounded, simplified forms to create a strong, approachable presence. Its compact counters and blunt terminals prioritize visual mass and consistency for attention-driven applications.
Spacing appears generous enough to keep the heavy weight from clogging, but the tight counters and small apertures suggest it performs best when given air (larger sizes or looser tracking). The forms favor simplicity and impact over intricate differentiation, especially in curved letters and double-bowl shapes.