Sans Contrasted Hidy 3 is a very bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, retro, playful, punchy, poster, impact, retro flavor, brandability, display emphasis, rounded, soft corners, bulbous, heavy terminals, ink-trap feel.
A dense, rounded display sans with pronounced stroke modulation and broad, softly squared curves. Forms lean on chunky verticals paired with scooped joins and deep interior cut-ins that create an ink-trap-like negative space, especially where arches meet stems. Counters are tight and often asymmetrical, with teardrop and wedge-shaped apertures that give letters a carved, high-impact silhouette. The rhythm is compact and blocky, with blunt terminals, minimal to no true serifs, and a consistent, sculpted contour that stays crisp at large sizes.
Best suited for large-scale headlines, posters, branding marks, and packaging where its sculpted modulation and tight counters can read clearly. It can also work for short bursts of copy—taglines, labels, and signage—when generous spacing and size are available to preserve legibility.
The overall tone is bold and upbeat, evoking a vintage sign-painting and 1970s display sensibility. Its exaggerated shapes and dramatic interior notches feel friendly and humorous while still reading as assertive and attention-grabbing. The result is a stylized, poster-forward voice that feels more expressive than neutral.
This design appears intended to deliver maximum visual impact through chunky geometry, strong modulation, and distinctive cut-in shaping. The carved joins and rounded massing suggest a deliberate retro-display direction aimed at memorable, brandable letterforms.
Several glyphs show distinctive scooped joins and undercut bowls that create strong interior highlights, giving the face a slightly engraved or stamped character. The numerals share the same heavy, rounded structure and tight counters, supporting consistent headline use. In continuous text the dense black mass and small apertures quickly dominate, reinforcing its role as a display face rather than a text workhorse.