Sans Normal Lylut 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Nusara' by Locomotype, 'Almarose' by S&C Type, 'Remissis' by Typodermic, and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional, sporty, energetic, punchy, confident, modern, impact, momentum, modern branding, display emphasis, attention grabbing, oblique, rounded, compact, blocky, bulky.
A heavy, oblique sans with broad, rounded forms and minimal stroke modulation. Terminals are clean and mostly blunt, with softened corners that keep the dense weight from feeling harsh. Counters are relatively tight and apertures are somewhat closed, giving the face a compact, poster-like rhythm. Uppercase construction is sturdy and geometric-leaning, while the lowercase maintains simple, single-storey shapes and sturdy joins for an even, continuous texture. Numerals are similarly robust, with large, dark bowls and a consistent forward slant.
This font is well suited to headlines, posters, and short emphatic copy where impact and momentum are desirable. It also fits sports and active-lifestyle branding, retail promotion, and packaging that benefits from a compact, high-energy typographic presence.
The overall tone is assertive and kinetic, with a sporty, headline-forward attitude. Its strong slant and packed blackness read as urgent and action-oriented, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver maximum impact with a forward-driving slant and solid, rounded letterforms. Its geometry and restrained detailing suggest a focus on clarity at display sizes while projecting speed and confidence.
Because of its dense weight and tight internal spaces, the face favors larger sizes where counters can open up and the italic angle can do more expressive work. In longer text blocks it will create a very dark typographic color, but as a display voice it feels controlled and consistent.