Serif Flared Poje 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Noah' by Fontfabric, 'Malva' by Harbor Type, 'Harmonique' by Monotype, and 'Snag' by Smith Hands (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports graphics, assertive, vintage, sporty, friendly, energetic, high impact, retro appeal, brand voice, display emphasis, flared, wedge serif, soft corners, compact, bouncy.
A heavy, italic serif with flared, wedge-like terminals that broaden as strokes finish, giving the letters a carved, punchy silhouette. The forms are compact and rounded with softened joins and generous counters for the weight, producing a steady, dark rhythm in text. Curves are smooth and slightly inflated, while key diagonals and swashes keep the overall texture dynamic rather than rigid. Numerals and capitals share the same robust, slightly condensed feel, with consistent stroke endings and a cohesive forward slant.
Best suited to headlines and short-to-medium display text where its heavy, flared details can read clearly—such as posters, logos, packaging, and bold editorial openers. It can work for emphatic pull quotes and hero web headings, but is likely most effective when given ample size and spacing.
The tone is bold and upbeat, mixing retro headline energy with a playful, approachable warmth. Its forward lean and chunky shapes feel active and confident, evoking classic advertising, sports branding, and mid-century display typography.
The design appears intended to deliver maximum impact with a distinctive flared-serif signature, combining a strong italic motion with compact, friendly proportions. It prioritizes bold presence and characterful terminals over neutral text economy, aiming for memorable display typography.
The italic angle is strong enough to read as intentionally slanted rather than merely oblique, and the flared terminals create a distinctive “inked” finish at corners and stroke ends. In longer lines the weight builds a dense color, while the rounded counters help keep readability from collapsing at larger sizes.