Sans Normal Logih 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Latino Gothic' by Latinotype, 'Belle Sans' by Park Street Studio, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, punchy, confident, modern, energetic, impact, motion, headline focus, modern branding, oblique, rounded, compact, chunky, high impact.
A heavy, oblique sans with compact proportions and broadly rounded bowls. Strokes are consistently thick with minimal contrast, and terminals read as cleanly cut rather than tapered. Curves are smooth and full, while joins and counters are kept open enough to preserve clarity at large sizes. The overall texture is dense and dark, with a forward-leaning rhythm that gives lines of text a continuous, driving flow.
This style performs best in headlines, poster typography, and attention-grabbing editorial callouts where bold color and forward slant are advantages. It suits sports and event branding, promotional graphics, packaging, and large-format signage where quick recognition matters more than long-form comfort.
The font projects an assertive, sporty tone with a sense of motion and urgency. Its weight and slant make it feel confident and promotional, leaning toward energetic headlines rather than quiet reading. The rounded forms soften the impact slightly, keeping it friendly while still forceful.
The design appears intended to deliver maximum visual impact with a contemporary, motion-driven voice. By combining very heavy strokes with a consistent oblique stance and rounded geometry, it aims to look fast, bold, and readable in display settings.
Letterforms favor simple geometric construction with sturdy curves and a pronounced slant that remains consistent across caps, lowercase, and numerals. The figures match the bold, compact color of the letters, supporting strong emphasis in short numeric callouts and pricing.