Sans Normal Lomuw 3 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Scatio' by Wahyu and Sani Co., 'Inovasi' by XdCreative, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, labels, sporty, dynamic, confident, punchy, modern, display impact, forward motion, brand emphasis, modern utility, oblique, slanted, geometric, rounded, compact.
A heavy, oblique sans with broadly geometric construction and rounded curves throughout. Strokes are thick and consistent with subtly tightened apertures, producing dense counters and a compact, high-impact silhouette. Terminals are clean and mostly sheared to match the slant, giving the forms a forward-leaning, streamlined rhythm. Curves in letters like C, O, S, and G feel smooth and engineered, while diagonals (A, V, W, X, Y) are sturdy and wide, keeping the texture even at display sizes. Numerals follow the same robust, rounded logic with closed bowls and strong presence.
This face performs best in short, emphatic settings such as headlines, posters, promotional graphics, and brand marks where speed and impact are desired. It’s also a strong option for sports and fitness branding, apparel graphics, and punchy packaging/label copy where a compact, forceful look helps text stand out.
The overall tone is energetic and assertive, with a forward motion that reads as athletic and contemporary. Its bold, slanted stance conveys urgency and confidence, making it feel suited to action-oriented messaging rather than quiet, editorial refinement.
The design appears intended to deliver maximum visual punch with a streamlined, forward-leaning stance. Its geometric, rounded forms and tight, consistent rhythm suggest a focus on modern branding and display typography where clarity and momentum are prioritized over delicate detail.
In running text, the weight and slant create a strong horizontal pull and a dark typographic color; spacing feels intentionally tight to maintain impact. The design stays visually consistent across caps, lowercase, and numerals, emphasizing a cohesive, logo-friendly personality.