Sans Normal Lagor 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Riveta' by JCFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, bold, modern, confident, impact, emphasis, momentum, display, oblique, geometric, rounded, blocky, compact apertures.
A heavy, oblique sans with broad proportions and a strong, compact color on the page. Strokes are largely uniform with rounded curves and squared-off terminals that feel cut cleanly rather than tapered. Counters are relatively tight and apertures are somewhat closed, which increases solidity at larger sizes. The italics slant is consistent across capitals, lowercase, and numerals, producing a forward-leaning rhythm with a steady baseline and assertive spacing.
Best suited for large-size applications where weight and slant can do the work: headlines, posters, campaign graphics, and bold brand wordmarks. It also fits packaging and sports-oriented design where a compact, energetic tone is desirable; extended text would benefit from generous size and spacing to avoid darkening from the tight counters.
The overall tone is emphatic and high-energy, with a forward motion that reads as sporty and promotional. Its dense silhouettes and rounded geometry convey confidence and immediacy, leaning more toward contemporary display impact than quiet neutrality.
The design appears intended to deliver maximum impact with a forward-leaning, athletic feel, combining geometric roundness with blunt terminals to keep forms sturdy and legible in bold display settings.
Uppercase forms read sturdy and compact, while lowercase maintains a simple, single-storey construction where applicable and keeps details minimal for a punchy texture. Numerals match the same bold, rounded construction, supporting attention-grabbing settings such as scores, prices, or headlines.