Sans Normal Jobey 18 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Poynter Gothic' by Font Bureau, 'Epoca Pro' by Hoftype, 'JAF Bernini Sans' by Just Another Foundry, and 'Nauman Neue' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, energetic, assertive, contemporary, high impact, motion, brand emphasis, headline clarity, oblique, rounded, compact, display.
A heavy, oblique sans with rounded counters and smoothly curved bowls set against firm, slightly squared terminals. The strokes are thick and consistently weighted, with a forward-leaning slant that adds motion and a compact, built-in emphasis. Openings and apertures are relatively tight, creating dense word shapes, while curves in letters like C, G, O, and Q stay clean and broadly circular. Numerals match the letterforms with the same bold mass and streamlined, no-nonsense construction.
This font is well suited to short, high-impact settings such as headlines, posters, advertising, sports-themed graphics, and packaging callouts. It can also work for bold UI labels or section headers where strong hierarchy and quick recognition are needed.
The overall tone is energetic and insistent, reading as fast, confident, and attention-grabbing. Its slanted stance and chunky silhouettes evoke athletic branding and promotional messaging, projecting momentum and urgency without feeling ornamental.
The design appears intended to deliver maximum emphasis with a modern, rounded sans structure, using a strong oblique angle to communicate speed and decisiveness. Its simplified shapes and sturdy proportions prioritize immediate legibility and brand presence over delicate detail.
Because of its dense color and tight internal spaces, it performs best at larger sizes where counters stay clear. The oblique rhythm is consistent across uppercase, lowercase, and figures, helping maintain a unified, forward-driving texture in headlines.