Sans Normal Lomel 13 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Cynosure' and 'Cynosure Soft' by Device, 'Eurotypo Sans' by Eurotypo, 'Poynter Gothic' by Font Bureau, and 'Ryman Gothic' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sportswear, branding, packaging, sporty, assertive, dynamic, modern, punchy, impact, motion, headline focus, modern branding, oblique, geometric, compact, blocky, high-impact.
A heavy, oblique sans with rounded, geometric construction and large interior counters for its weight. Strokes are broadly uniform with subtly sheared terminals that reinforce the forward slant, creating a steady, high-energy rhythm. Uppercase forms are compact and blocky with softened corners; lowercase is sturdy and wide-set, with single-storey shapes where applicable and a notably robust, low-contrast texture. Figures are rounded and bold, with clear, simple silhouettes designed to hold together at display sizes.
Best suited to headlines, posters, short calls-to-action, and branding where a bold, kinetic voice is needed. It also fits sports and streetwear-inspired applications, packaging, and event graphics where impact and immediacy matter more than long-form reading comfort.
The overall tone is energetic and forceful, with a forward-leaning, athletic feel. Its mass and slant convey motion and urgency, lending a contemporary, promotional voice that reads as confident and extroverted.
The design appears intended to deliver maximum impact with a modern, sporty slant—combining geometric simplicity with heavy weight to stay loud and readable in fast-scanning contexts. It prioritizes strong silhouettes and consistent forward motion for promotional and identity-driven typography.
Spacing appears generous enough to keep counters open despite the strong weight, which helps legibility in short bursts. The italic angle is consistent across letters and numerals, giving the face a cohesive, streamlined presence in headlines.