Sans Normal Maguv 7 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Ansage' and 'Fixture' by Sudtipos, and 'Good Timing' by Typodermic (names referenced only for comparison).
Keywords: sports branding, headlines, posters, gaming, automotive, sporty, futuristic, aggressive, dynamic, techy, convey speed, maximize impact, modern branding, display emphasis, sport aesthetic, oblique, extended, rounded, compact apertures, angular cuts.
A heavy, oblique sans with extended proportions and rounded, geometric bowls. Strokes are consistently thick with minimal modulation, while terminals and joins often feature angled cuts that create a streamlined, forward-leaning rhythm. Counters are relatively tight and apertures are somewhat closed, giving the letters a dense, high-impact texture. Lowercase forms stay simple and sturdy, with a single-storey “a” and “g” and broad, stable curves that read clearly at display sizes; numerals follow the same wide, muscular construction.
This font performs best in display contexts where impact and momentum matter: sports identities, gaming graphics, automotive or motorsport-themed materials, and bold poster headlines. It is well suited to short-to-medium lines of text, title cards, packaging callouts, and logo-type applications where its wide, slanted silhouette can set the tone.
The overall tone is fast, assertive, and contemporary, with a distinctly sporty and techno-industrial feel. Its slanted stance and sharp cuts suggest motion and performance, while the rounded geometry keeps it approachable rather than harsh. The result feels suited to action-forward branding and bold, attention-grabbing messaging.
The letterforms appear designed to communicate speed and strength through an extended stance, pronounced slant, and aerodynamic, angled terminals. The consistent, thick strokes and rounded geometry prioritize bold presence and visual unity across caps, lowercase, and figures, aiming for a contemporary display voice that stands out quickly.
The design’s wide footprint and compact internal spaces make spacing feel intentionally tight and punchy. The oblique angle is pronounced enough to signal speed, and repeated diagonal cuts across multiple glyphs create strong stylistic cohesion in headings and short phrases.