Sans Normal Madir 14 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Gltp Starion' by Glowtype, 'Etelka' and 'Jasan' by Storm Type Foundry, 'Radiate Sans' by Studio Sun, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, dynamic, bold, modern, confident, impact, speed, attention, branding, display, oblique, rounded, compact apertures, high shoulder, slanted terminals.
A heavy, oblique sans with broad proportions and a smooth, rounded construction. Strokes are consistently thick with minimal modulation, and curves are built from generous circular forms that keep counters open but compact. Terminals are clean and slightly angled, with a forward-leaning rhythm and tight joins that create a sturdy, continuous silhouette. The lowercase shows a tall main body and large bowls, while figures are chunky and highly legible, matching the overall mass and slant.
Well-suited for headlines, display typography, and branding where strong presence and motion are desirable—such as sports identities, event promotions, posters, and bold packaging. It also works for short UI or product labels when you want a forceful, modern voice, but it’s best reserved for larger sizes and shorter passages due to its dense weight and strong slant.
The overall tone is energetic and assertive, with a fast, athletic feel created by the consistent slant and wide stance. It reads as contemporary and performance-oriented—designed to project momentum, strength, and confidence rather than delicacy or formality.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, combining broad proportions and a forward slant to suggest speed and power. Its rounded geometry and consistent stroke weight aim for clean reproduction and a unified, attention-grabbing texture in display settings.
In the sample text, the dense color and broad letterforms create strong emphasis and a poster-like presence, especially at larger sizes. Spacing appears tuned for impact, producing a cohesive, dark typographic texture; at smaller sizes it may benefit from more generous tracking to preserve clarity in tighter apertures.