Sans Normal Lyluy 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Klik' by Fenotype, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipCondensed' by Hoftype, and 'Neue Reman Gt' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, bold, friendly, modern, impact, motion, approachability, modernity, clarity, slanted, rounded, soft corners, compact, punchy.
A heavy, slanted sans with rounded, open counters and a compact, forward-leaning stance. Strokes are uniformly thick with softened joins, giving the letters a smooth, molded feel rather than sharp, geometric edges. Uppercase forms are broad and stable with slightly squared curves, while lowercase is sturdy and compact, with single-storey shapes and tight apertures that emphasize mass. Numerals follow the same chunky, rounded construction, reading clearly at display sizes with a consistent rhythm across the set.
Best suited to headlines, short slogans, and large-format copy where its weight and slant can carry visual energy. It works well for branding in athletic, entertainment, and retail contexts, as well as packaging and promotional materials that need bold, friendly emphasis. For longer text blocks, it’s most effective when used sparingly as a supporting display style.
The overall tone is energetic and assertive, with a sporty, action-oriented slant that suggests motion. Rounded shapes keep it approachable and friendly despite the strong weight, making it feel confident rather than aggressive. It reads as contemporary and commercial, well suited to attention-grabbing messaging.
The design appears intended to deliver a high-impact, modern display voice with a strong sense of forward motion. Its rounded, uniform construction prioritizes bold clarity and approachability for commercial and promotional typography.
The italic angle is pronounced and consistent, and the letterforms maintain even color across words in the sample text. Curves are generous and counters are relatively open for the weight, supporting legibility in short bursts, while the density can feel heavy in long passages. The design favors impact and momentum over delicate detail.