Sans Normal Allaw 15 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' by Eko Bimantara, 'Fordek' by Isolatype, and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, clean, confident, techy, friendly, impact, clarity, modernity, approachability, geometric, rounded, monoline, open counters, smooth curves.
A geometric sans with monoline strokes, broad proportions, and softly rounded curves throughout. Letterforms lean on circular and elliptical construction, giving bowls and counters a spacious, open feel, while terminals are clean and unadorned. The lowercase is compact and highly legible with large interior spaces, and the numerals echo the same rounded, stable geometry for a consistent rhythm in text.
Best suited to headlines, wordmarks, and short-to-medium display copy where its wide proportions and rounded geometry can be a defining visual feature. It also works well for signage and packaging that benefit from bold, clear forms and strong silhouette recognition.
The overall tone is modern and straightforward, balancing a friendly roundness with a confident, display-forward presence. Its wide stance and smooth shapes feel contemporary and tech-adjacent, while remaining approachable rather than austere.
The design appears intended to deliver a contemporary geometric voice with high clarity and strong impact, using wide proportions and rounded construction to keep the tone approachable while remaining emphatic in display settings.
Spacing appears generous, with steady sidebearings that help the wide glyphs read evenly in lines of text. Distinct, simplified forms (notably in rounded letters and the single-story-style construction seen in the lowercase set) emphasize clarity and visual uniformity over calligraphic nuance.