Sans Contrasted Hawy 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, retro, playful, punchy, sporty, toy-like, display impact, brand presence, retro flavor, friendly strength, headline clarity, rounded, soft corners, chunky, geometric, bubbly.
A heavy, expanded sans with rounded-rect geometry and softened corners throughout. Strokes show noticeable modulation, with thick horizontal masses and tighter inner counters that create a slightly pinched, lens-like feel in bowls and apertures. Curves are broad and smooth, terminals are blunt, and joins are sturdy, giving the letters a compact, blocky silhouette despite the wide set. The lowercase follows the same construction with single-storey forms and simplified details, while numerals are broad and graphic with large, dark areas and small counters.
Best suited to large sizes where its wide proportions and compact counters stay clear—headlines, poster typography, signage, and packaging. It can also work well for logos and short wordmarks that benefit from a broad, retro-meets-industrial footprint.
The overall tone is bold and buoyant, leaning toward retro display aesthetics with a friendly, almost cartoon-industrial presence. Its wide stance and rounded shapes feel energetic and approachable, while the strong contrast and dense black areas add impact and a headline-ready confidence.
The design appears intended as an attention-grabbing display sans that merges rounded geometric construction with assertive weight and contrast. It prioritizes strong silhouettes, memorable shapes, and a friendly-but-forceful personality for branding and titling contexts.
Spacing reads generous and the word shapes are strongly horizontal, emphasizing a banner-like rhythm. Several forms lean on squared bowls and flattened curves, which reinforces a constructed, logo-oriented look rather than a text-first one.